Ethos

Welcome to Fuerte Bici

Pronounced fwertay bicky

Fuerte literally means Strong in Spanish.  It’s the word we use when you feel great on your bike.

We want to help you reach that feeling by giving you great value products that will help you win races, cruise through sportifs, ride to personal bests  in Triathlons and time trials, or simply feel great on that Saturday cafe run.

We research, source, test and reject until we are satisfied that the product is something we would be (and are) proud to own.

We aren’t here to make a fast buck.  We love cycling, bike racing and want to spread that passion.

Fuerte Bici is founded on knowledge, experience and courage – courage to not just be run of the mill, we want to do things differently.  We want you to experience the highs cycling can bring.

It’s also founded on customer feedback – we want to know what works, what doesn’t and what we can do about it.

Ben Nicholson Director – Fuerte Bici